TechCrunch released an article recently about MSKYNET, a company that creates and analyzes 2D barcodes called SPARQ codes. Because of the current technology that we have on smart phones, many businesses are now putting out SPARQ codes as a way to connect with their customers. Consumers scan these codes when they see them with their smart phones and then “like” whatever the code is for on Facebook, or begin “following” it on Twitter.
The article states that “[MSKYNET] is mainly targeting small businesses and franchises, which tend to value a social media presence, but do not usually have the technical expertise to make their own QR codes.” This is a really interesting (and in my opinion very smart) outlet for a company’s social media outreach. According to the article, SPARQ codes are doing really well. I have noticed these codes popping up in many places including at St. John’s University. In the D’Angelo Center and Montgoris Dining Hall many posters are showing up with codes on them. I don’t have the eye to tell if these codes are designed by MSKYNET or another company but the marketing tactic is out there and in my opinion a good one.
This article can be found at: http://techcrunch.com/2010/12/08/sparqcode-makes-it-a-snap-for-local-businesses-to-use-qr-codes/
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