Talk about a popular trend! CityVille, a game created by Zynga, has hit huge success even though it has only been out for a small amount of time. It took 8 days for it to get to 6 million daily active users, which is extremely impressive. FarmVille took 46 days to hit that, and FrontierVille took 32; meaning CityVille hit numbers approximately four times faster! I have yet to check out this game but one of my friends plays it and states that it is "EXTREMELY addictive." The article on techcrunch.com that reported this news suggests that the reason that CityVille is so successful is because it had an international launch in 5 different languages. Whatever the reason, I agree with the article- to hit that many people that quickly is a little scary!
I checked out CityVille online to attempt to figure out the hype. Players play the game on Facebook, and on the Facebook page for it the description reads:
"Hey Citizens! Ever thought of creating the perfect city? Now you can, in CityVille! Create and run your own city. In CityVille, you’ll start from the ground up, literally. Start your city by growing crops and supplying goods to your newest stores and eateries. Don’t forget to collect rent from your houses. Be sure to expand your businesses into friends’ cities with franchises! Join the fun in CityVille, by Zynga!"
I looked around on the page and I don't really see what the hype is about. That seems like a lot of work for a game, but I could see how it is easily addictive.
The article that discusses CityVille's success can be found at: http://techcrunch.com/2010/12/11/cityville-6-million/
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